Writer | Content Marketing, SEO & Personal Development. Find out more at www.simonahostakova.com
Inhabitants of the small greek island Ikaria seemingly found a secret to longevity.
Photo by Johnny Chen on Unsplash

There was seemingly nothing special about the small greek island Ikaria with just over 8,000 inhabitants — until scientists found out a surprising fact more than a decade ago.

People on Ikaria Island reach higher age than people in the rest of the world and maintain good health even after…

5 Copywriting Tips From a 60-Year Old Book Every Writer Can Still Profit From Today
Photo by Alice Donovan Rouse on Unsplash

In 1962, after working 44 years in the copy department, author Victor O. Schwab wrote the book How to Write a Good Advertisement. Until today, this book belongs to one of the most popular and practical books on marketing and advertising.

It points out techniques for catching people’s attention and…

Photo by Brandon Lopez on Unsplash

If you’re thinking about starting an affiliate marketing business in 2022, it might seem like it’s too late for that — almost every popular and profitable niche is already overcrowded.

Besides this, SEO, one of the most important elements of successful affiliate marketing, is getting more challenging every year.


Photo by cottonbro from Pexels

Getting the right amount of quality sleep plays an essential role in everyone’s life. Without good sleep, our brain can’t work properly, and our ability to make good decisions or be creative significantly decreases.

Even though we understand the importance of a good rest, the statistics show that “1 in…

Image by 愚木混株 Cdd20 from Pixabay

During the past decade, content created by artificial intelligence (or AI-generated content) hugely increased its popularity and became a solid part of businesses’ marketing strategies.

Marketers, website owners, and entrepreneurs repeatedly use AI-content providers for an obvious reason:

It’s way cheaper than the content written by human writers, and it…

Tony’s Chocolonely Chocolate Bars
Image: “classics — online” (CC BY-NC-ND 2.0) by Tony’s Chocolonely

Tony’s Chocolonely, a Dutch confectionery company founded in 2005, came with an original idea to point out the inequality in the cocoa industry.

As the brand was established to produce slavery-free chocolate products, their philosophy led them this year to an innovative concept:

To leave in their chocolate advent calendar…

Insights From Twitter on How Pandemic Changed Our Holiday Shopping Behavior This Year
Photo by Heidi Fin on Unsplash

Twitter, in cooperation with AdAge Studio 30, analyzed trends and tweets that help us better understand people’s holiday shopping tendencies in 2021.

Besides others, the results revealed that the holiday shopping season starts earlier every year, slowly pushing Black Friday sales into oblivion.

Furthermore, this year are people spending more…

How to Use One of the Most Hated Marketing Tools to Grow Your Email List Fast
Photo by Fredrick Suwandi on Unsplash

Pop-up, a window appearing on your screen when browsing a webpage, is used by marketers to advertise, generate leads, or simply convert readers into subscribers.

Page visitors generally hate this feature as it interrupts the user experience, and in fact, pop-ups belong to the most hated advertising tools.

In the…

22 Freelance Writing Websites to Earn Extra Income In 2022
Photo by Hal Gatewood on Unsplash

Freelancing is getting more popular every year, and only in the U.S., it is expected that by 2027 the workforce majority will consist of freelancers.

According to Upwork, the five biggest reasons motivating people to start their freelancing career are the desire to become their own boss, the ability to…

Image by 愚木混株 Cdd20 from Pixabay

After skimming a few articles on the first results page, I found that all posts talk about the same tools for writers over again. Grammarly, ProWritingAid, CoSchedule, Hemingway, or G-docs.

While all of them are sufficient for beginning writers, none of the posts mentioned three tools I’ve been actively using…

Simona Hostakova

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