5 copywriting tips from a 60-year old book every writer can still profit from today — In 1962, after working 44 years in the copy department, author Victor O. Schwab wrote the book How to Write a Good Advertisement. Until today, this book belongs to one of the most popular and practical books on marketing and advertising. It points out techniques for catching people’s attention and…

Writing jobs for beginners, advanced and expert writers in 2023 — In January 2023, Demand Sage published a report revealing the latest trends and statistics in the freelancing world. One of the main insights was that the U.S. alone currently has around 73.3 million freelancers, and the data forecast that by 2028, the number will reach 90 million. In addition, a…

As always, numbers don't lie. — It has been already four months since Elon Musk completed the purchase of Twitter on October 27, 2022, a deed that sparked numerous conversations. I personally didn't care about the platform's new ownership until I stumbled upon a marketing study on Musk's influence on advertisers on Twitter. …

Ignoring this essential element might be the reason why you keep failing — If I asked you, “How different will be your life in five years from now?” You'd most likely answer, “I'll have more money and time, better health, a thriving business, or a great job.” There's almost no chance you'd say, “Over a few years, I'll be broke, sick, with no…

The downfalls of happiness — I can hardly imagine a person who would answer the question: Do you want to be happy? With No, not at all. The importance of happiness was known to humans for long centuries, and Aristotle proclaimed already 2400 years ago, “Happiness is the meaning and the purpose of life, the…

More time = more opportunities to fail — Imagine it’s finally Saturday, and the only task on your to-do list is to send a birthday gift to your old friend. You ordered him a book from his favorite author and a cool t-shirt, and all you have to do now is put them in a box, write a…

And what to do if you consider ChatGPT your competition — Since the ChatGPT came out in November 2022, I’ve seen sh*t tons of people complaining about it. My Medium newsfeed got flooded by posts from people claiming their creator’s career is over, and my Twitter and LinkedIn feeds didn’t stay far behind. Honestly, I don’t understand what all the fuss…

Stop chasing worthless numbers — Are you regularly sending a newsletter to your biggest fans? Good. Email marketing presents one of the most powerful marketing strategies, and its importance won’t decline anytime soon. Hence, building a newsletter from the moment you start creating content online is a savvy step that can save you a lot…

And what to do if you're one of them — At the end of 2022, there were more than 200 million content creators globally. And as the content creation market keeps booming in 2023, it attracts even more people who dream of high income made from the comfort of their homes. But statistics show that only 10% of creators earn…